Email Marketing's High ROI and Engagement: Email marketing consistently delivers high returns, with an average ROI of $38 for every $1 spent, making it one of the most cost-effective marketing tools available. Real estate-specific email campaigns show an average open rate of 40.1% and a click-through rate of around 2.77%, which supports high engagement and conversion, particularly when paired with personalization and segmentation strategies.
Exclusive Off-Market Opportunities: Due to their competitive advantages, off-market real estate deals have become increasingly attractive. A significant portion of the real estate market—about 10% of U.S. home sales —were For Sale by Owner (FSBO) transactions, meaning they bypassed traditional listing channels. Off-market properties often allow buyers to negotiate better terms, secure unique investment options, and avoid intense bidding, resulting in potentially discounted prices.
Direct Connections for Efficiency and Cost Savings: Off-market transactions often bypass brokers, saving up to 5-6% in commission fees. They're also more direct, reducing delays in communication and negotiation. In addition, automated email marketing further supports this efficiency, with companies using automation seeing up to a 20% increase in revenue over manual campaigns. This streamlined approach helps investors act quickly on valuable deals without the overheads and delays typical of public listings.
